חדשות וירוס TV - מהדורה 785 • 'מלחמה פסיכולוגית' PSY-WAR - חלק ה' • 16-08-2023

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mind every bit as much as an army regiments their bodies.

ברנז קונסטיין מס מין-קונטרול כאילו קרושי,

שזה קונסטיטוטיין,

במיוחדותו של הפרסומת הדמוקרטית.

ברנז' אופורטוניטי לשים עברה כאשר הקריסה היא לא רק

התייחסות של קורבשות גדולות,

אלא של הסיסטמת קפיטליסטית.

הסלושה,

כפי שהמנהיגים החברייטים,

הייתה להשתמשות לסוציאלית,

קטסטרפיה סוציאלית,

ומנהיגה יותר גדולה בין האמריקנים לגבי הגבולות האמריקניות והממשלה.

זה גם יוכל להשתמשות לסוציאלית שעוד לא נכון מאז נכון.

זאת המסגה של כמעט כל סוג עד.

לא פעם אתה יכול לומר שיש מסגה אחת שלא מובן שיש בעצם מיליוני עדים שפרוצים כל יום.

אני חושב שזאת המסגה. המסגה של האבטסיסים כהוניבה

היא שיותר לבנות מאשר לא לבנות.

באמת,

האבטלה תהיה יותר גדולה בגלל שבחירות לא לבנות.

אני חושב שהאוצמה הזאת היא המערכה גדולה של גבולות סוציאלית

בעבוד 50 שנה.

במיוחדות ה-1920 היו חברי הכנסת המשפטים במיוחדות.

פרודקציה של חייבה הגדולה של חייבה גדולה.

פרודקציה בין 1860 ל-1920 היו גדולה 12-14 פעמים,

כאשר הגדולה גדולה גדולה של שלושה פעמים.

There were several ways of solving the problem.

One was to reduce working hours and raise wages so that production and consumption reached an equilibrium.

This would have led to more leisure time for workers and a higher standard of living.

The problem with the solution is that it could have entailed a slight decrease in profits.

Corporations are mandated by law to maximize profits on behalf of the shareholders,

regardless of social or environmental cost.

אצל חייבים המשפטים, יש עוד משהו אחר.

ג'ון אדגרטון,

ראשון האנשייה של המשפטים המשפטים,

אמרתי שעבודה רבה יותר קטנה,

יגידו את התייחסת העבודה ופחד פרמנט רדיקליזם.

אם אנשים היה זמן להסתכל ולחשב,

הם יכולים גם לקבל את הזמן להסתכל על איזה מיוחד שלהם.

האמפסיסט צריך להיות עבודה, אגב אגב,

יותר עבודה ויותר עבודה מאחורי עבור הלזיר.

זה נראה לי להסתכלות שמחזקות לאומית,

אבל מה שהשווים האלה היו מדוברים הוא רבוציונאי.

המשפטים לא תהיה תהיה תחשובה ברור האנשים,

אלא תהיה תחום

במקום הזה.

במקום של אידיאולוגיה או דמוקרטיה של התמטה של הכסף,

מדינת ישראל תהיה תהיה תהיה דמוקרטיה של חקים מותר.

המשפטים היותרות תהיה להשמיע בקונסימיה.

תראה את זה שהחקים הוחלמו לכם.

אני חושב,

כאן אנחנו, אנחנו קטנים עוד משפטים,

והם עושים אפילו כמו שאבדים.

הם לא רק קטנים תחומים הפרודקציה,

אבל הם מעבירים הכנסת של 50%. אבל אנחנו לא משלמים את הפרודקציה הזאת.

האינבנטרינים מגיעים עד עכשיו, מה אנחנו הולכים לעשות על זה?

זה נראה לי שאנחנו צריכים להחליט את הפלאנים שלנו כמעט.

עכשיו שאנחנו מעבירים הפרודקציה,

אנחנו צריכים להשתמש יותר מערכה לעבוד את הטריטוריה יותר גדולה.

אתה אומר,

יותר מערכה לעבודה?

כן.

The problem of capitalism is the problem of consumption.

And the problem is that after your basic needs have been met,

there is no real need for consumption.

And so you have to convince people that in fact their identities are based upon

the consumption of objects, for which there is no material need.

That's the problem that comes from the expansion of the market.

If you look at advertising, it's very interesting history.

In the first period of advertising,

We can say right up until the 1920's,

advertising talked about goods themselves.

They talked about how they were made, what they did,

how well they lasted,

etc.

It really is a discourse about objects, about what goods do.

How are we starting around 1920 that changes and from the period of time,

advertising doesn't really talk about goods themselves, they talk about the relationship of goods to our needs.

at the center of the new strategy was Edward Bernay's.

If Walter ליפמן had concerned himself with an overarching analysis of mass media and democracy,

Bernay's would devote most of his energies to propaganda on behalf of the corporation.

his uncle, סגמנט פרויד, would serve as his muse.

rather than focus on the intrinsic worth of a particular product,

Bernay's suggested a strategy where products became linked with the

unconscious desires of the public.

In this manner,

there would be virtually no limits to other production or consumption.

Before his nephew was a man by the name of Bernay's,

and he regarded him as the father of modern public relations,

particularly in the United States.

his contribution, if you want to call it that,

was to take propaganda techniques that have been developed for military,

psychological warfare, national security-type issues during World Warman,

and apply them in a systematic way to commercial issues.

One of his best-known efforts had to do with encouraging females, women,

to smoke.

He would stage beauty pageants, he would stage what would today be called photo ops and that sort of thing,

in which smoking by women was portrayed as women's liberation,

was portrayed as a way to be free and empowered,

and he is getting addicted to nicot.

The audience,

the market in Bernay's mind had a clear desire to be free,

to be stronger, to be more self-empowered.

So women clearly wanted these things.

Along comes Bernay's in the tobacco industry and says here is how to have it.

What makes people happy? Goods don't make us very happy. Goods are not central to satisfaction. What actually really makes people happy are non-material things.

What makes people happy,

seems to be things connected with sociability.

I don't mean to say by that, that material things are nothing to do with happiness.

Poor people are not happy, they don't have access to clean drinking water, they don't have access to food, they don't have access to shelter.

So it's not that material things are not connected to happiness,

they are, to some degree.

But once you get across a certain level of comfort,

material things simply don't provide us happiness.

At the same time, there is this giant propaganda system of advertising,

that is, again, perpetually telling us that the way to happiness is through objects, the way to happiness is through consumption.

What makes people happy are things to do with society, with connection, with connection, with personal connection,

with autonomy, with relaxation.

In fact, when you ask people what it is that makes them happy,

goods very rarely come into them.

However, the problem is that capital has to sell goods.

The marketplace provides good,

and therefore, what what it did was, it took the images of the life that people really want,

which is a life of meaning, of connection, of sociability, of friendship, of family, of intimacy, of intimacy, of sexuality. אלה הן ה-images that it took and it linked them to objects.

So advertising is both true and false at the same time.

If you're simply false, you know, it wouldn't work.

But advertising is true to the extent that it reflects our real desires.

As bizarre as it may sound, for people who dream of fantastic wealth as a cure for a happyness.

The same holds for the wealthy.

Beyond a certain level of material comfort,

deprivation is relative.

At the bottom level,

sure, it's 5 million to 10 million dollars a year.

But once you got 5 or 10 million,

that doesn't seem like enough, because you're associated with people who have 50 or 20.

And when you get 50 or 20,

then it's 50 and 100.

And you wind up never feeling as if you have enough. And in fact,

people really never even thought of themselves as rich, even when they were colossally rich.

Because of this phenomenon, the psychologists call relative deprivation.

They were comparing themselves, not with you and me,

but with each other, in this little world that they came to have it.

In his book,

the status seekers,

Vance Packard uses the phrase מרחנות of discontent

to describe a deliberate strategy by advertisers of targeting the less affluent with status simple messages.

For someone with little chance of changing their social conditions in life,

consumerism offers a quick fixation that allows people to feel as though they are climbing the social hierarchy,

when in fact, they are standing still.

The strategy was particularly evident in mid-century automobile advertising.

Studies found the people who lived in housing developments were more likely to park their cars outside of the garage than those who could afford more expensive homes.

A typical example is this advertisement from Plymath.

It reads,

we're not wealthy,

we just look it.

The American way of life would be characterized by a myth which would seem to make

political activism unnecessary.

In the new democracy of material goods, there were an infinite number of possessions to be purchased by rich and poor alike.

There was no need to change institutions because the system was already perfect.

It was called the American dream,

and happiness was just one possession away.

And the new kind of marketing.

For these young adults,

the shopping centers have built fלטונות,

commission statיות,

put-in restaurants and free standing stairways.

They included banks,

loan offices, רטל פלאנטים,

פלאט נרסריות,

and places to buy building materials.

The shopping center see these young adults as people whose homes are always in need of expansion.

People who buy in large quantities and fuck it away in their car.

It's a big market.

In the tinsel and glitter world of family halls,

superstars ראים סופרים in million dollar mansions that hold a weird fascination for everyone else.

Visitors רוברנק for hours,

רק עוד כדי לקריאות מעל גורדים.

אבל לאחד אחד כבר, כבר על ידי הסופרסטארטים,

רק השראה לא נכון.

לזה זה היה אוהב במחירה הראשונה.

We just had, at the time of this filming this was just a few days ago, there was an incident at a Walmart in Long Island the day after Thanksgiving, where basically people were lining up for a sale

at 5 in the morning, and one of the workers there was crushed to death. He was actually trampled to death

by these shoppers. And when the ambulance arrived, or whatever it was, to take the poor guy to the morg, or the hospital, they didn't want to get out of the way. They said, we've been waiting here for 5 in the morning, I'm not leaving.

So there would be the consumer society of its finest.

And oddly enough,

exactly to the day 5 years ago, on that day, a day after Thanksgiving,

the same thing happened at a Walmart in Orlando.

It was not a worker, it was a woman who was shopping there,

and she wasn't killed, but she was trampled on unconscious,

and people wouldn't get out of the way for the medicals to take her away.

So when you get funny to that point,

this is what מרקוזה was talking about,

on all idea, one-dimensional man, and so on, was this tremendous emptiness again.

And so I'm going to buy things to fill that emptiness up.

And then we see the religious power of it.

Because if the medicals arrive,

basically to take the corpse away, or the body of the hospital,

and you're not going to get out of the way because you're going to save 50 dollars on a DVD player.

This suggests something has gone fundamentally רע.

It's really looking רסלס.

Oh! אתה צודק!

מדיקא אתה עוד פעם!

ששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששששש

American dream, they seem to go here and here.